ECGMRecommended resources

Tools We Recommend

The tools we run our own brands on, for researching, launching, managing and growing an e-commerce business. Partners first, then the rest of our stack.

See partner offers → Our full stack

Links marked Partner are affiliate links. You may get an exclusive discount, and ECGM or our sister publication EcommSphere may earn a commission at no extra cost to you. Tools under "Our stack" are not affiliate links. We list them because we use them.

Partner offers

Find the right tool for the job

Tools we use in our own brands, each with a partner link and most with a code. Amazon first, then TikTok Shop.

Helium 10 logoAmazon · Research

All-in-one Amazon platform for product research, keyword research, listing optimisation and analytics. The tool our founders have used since day one.

  • Find product opportunities and validate demand
  • Research keywords and track rankings
  • Monitor competitors, now with AI and MCP access
ECGM partner offer · save 20% with ECOMMGM20
Get Helium 10 →

Best suited to: new sellers, growing brands, agencies

sellerboard logoAmazon · Analytics

Profit analytics for Amazon sellers. See what you actually make after fees, ads, refunds and COGS.

  • Real-time profit and loss per product
  • Reimbursement and expense tracking
  • Inventory and restock dashboards
Partner link
Try sellerboard →

Best suited to: private label brands, sellers who need a clean P&L

FastMoss logoTikTok Shop · Analytics

TikTok Shop data platform for spotting trending products, shops, creators and videos.

  • Trending product and category rankings
  • Creator and shop performance data
  • Top-selling video and live analysis
Partner code LAST10
Explore FastMoss →

Best suited to: TikTok Shop sellers, product researchers

Kalodata logoTikTok Shop · Analytics

TikTok Shop analytics for sizing products, categories and creators before you commit stock or budget.

  • Product and category revenue estimates
  • Creator discovery and performance
  • Competitor shop tracking
Partner code ECOMMSPHERE
Explore Kalodata →

Best suited to: TikTok Shop sellers, brands entering TikTok

EchoTik logoTikTok Shop · Analytics

TikTok Shop research tool for tracking products, influencers and shop sales.

  • Product sales and trend tracking
  • Influencer search and data
  • Shop and competitor monitoring
Partner code BSaJ96
Explore EchoTik →

Best suited to: TikTok Shop sellers on a tighter budget

Reacher logoReacherTikTok Shop · Outreach

Automates TikTok Shop affiliate creator outreach so you can recruit creators at scale.

  • Automated creator invites and messaging
  • Follow-ups and sample request handling
  • Outreach performance tracking
Partner code AFFIL15
Explore Reacher →

Best suited to: TikTok Shop brands running affiliate programs

No partner tools in this category yet. See our stack below.

Our stack

What else we run the business on

No affiliate links here. These are the tools behind our brands, our Academy and our content, and what we use each one for.

Claude logo

AI assistant. Research, analysis, listing drafts, page builds and day-to-day problem solving.

Not an affiliateVisit site →
Notion logoNotion

Team workspace. Our content database, SOPs and image library.

Not an affiliateVisit site →
Canva logo

Design. Social posts, lead magnet covers and quick creative.

Not an affiliateVisit site →
OpusClip

Video clipping. Turns long videos into short clips and schedules them.

Not an affiliateVisit site →
MailerLite

Email marketing. ECGM newsletters, lead magnet delivery and email sequences.

Not an affiliateVisit site →
Klaviyo

Email and SMS for brands. Flows and campaigns for our product brands.

Not an affiliateVisit site →
Shopify logo

Store platform. Runs our direct-to-consumer stores.

Not an affiliateVisit site →
LearnWorlds logo

Course platform. Hosts the ECGM Academy and this website.

Not an affiliateVisit site →
Slack logo

Team chat. How our team across time zones stays in sync.

Not an affiliateVisit site →
Google Workspace logo

Email, docs and sheets. Our P&L dashboards and shared drives live here.

Not an affiliateVisit site →
Calendly

Scheduling. Bookings for calls and student sessions.

Not an affiliateVisit site →
Start simple

You probably don't need every tool

Match the tool to where you are. Add the next one only when a real problem shows up.

Stage 1

Exploring

Start with one research tool. Validate demand before you pay for anything else.

Stage 2

Already selling

Add profit analytics. Optimise listings, track performance and protect your margin.

Stage 3

Scaling

Add automation and new channels. Outreach, email and a second marketplace like TikTok Shop.

FAQ

Honest answers to the usual questions

Are these tools required to succeed on Amazon or TikTok Shop?

No. Tools save time and give you better data, but they don't make decisions for you. Many sellers start with one research tool and add others only when a real problem appears.

Why are some links affiliate links?

We only partner with tools we already use in our own brands. If you sign up through a partner link, you may get a discount and we may earn a commission at no extra cost to you. It never changes what we recommend.

Why list tools you're not affiliated with?

Because the page is about what works, not what pays us. The "Our stack" section shows the rest of what we actually run the business on.

How do I know which tools are right for me?

Match the tool to your stage. Exploring: one research tool. Already selling: add profit analytics. Scaling: add automation and new channels. If you're unsure, the Academy walks you through it.

Do you recommend free tools?

Several tools on this page offer a free plan or a trial. Plans change often, so check each tool's pricing page before you sign up.

Last reviewed: September 2026

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