Wherever you are in e‑commerce,
we’ve already been there.

We have led the Amazon strategy for the largest vendors in Europe and the Middle East. Built our own seven-figure brands. Run eight-figure brands for other Amazon sellers. And spent a decade inside Amazon itself.

Former senior directors and executives from P&G, Samsung and Amazon Europe. Now we put every side of that experience to work for you — three ways.

Learn it. Lead it. Leave it to us.
Academy · Consultancy · Growth Partnership
See how we can work with you Meet the operators
E-commerce Grand Masters — hero

No one else in this market has played all three sides.

Vendor side

We sat across the table from Amazon.

We led the Amazon strategy for the largest vendors in Europe and the Middle East. Seven consecutive years of pan-European negotiations with Amazon, at P&G and Samsung.

ex-P&G ex-Samsung Pan-European
Seller side

We built and ran our own brands.

We build and run our own brands. Two seven-figure brands of our own across Amazon and Shopify. Eight-figure brands run on Seller Central and FBA for other sellers.

7-figure brands Amazon FBA Seller Central
Platform side

We sat inside Amazon itself.

We spent a decade inside Amazon itself. Senior Category Leader for PC & Gaming Europe — building the platform's own commercial mechanics.

ex-Amazon PC & Gaming Europe Senior Cat Leader
Three operators · three sides · at the same time
We have trained hundreds of e‑commerce professionals inside P&G, Samsung and Amazon.

That is why P&G now hires us to teach their global commercial teams what we built.

Meet the operators →
200+
structured lessons
across the four pillars
15+
years operator experience
P&G · Samsung · Amazon
38+
countries
reached & growing
The brands and platforms we've operated, negotiated with, and built on.
Amazon
Samsung
Gillette
Oral-B
Pampers
Ariel
Pantene
Braun
Clearblue
Olay
Zzzquil

The operators behind every framework.

Pablo Lapeña — Founder
Pablo Lapeña
Founder

15 years at P&G leading Amazon Europe. Seven consecutive years of pan-European Amazon negotiations. Built and scaled his own brands as a seller to seven–eight figures on Amazon and TikTok.

Luca Marini — Founder
Luca Marini
Founder

Director of E-commerce Italy at P&G, then e-commerce lead at Samsung Middle East. Global experience across Europe, the Middle East and Africa, specialised in opening and scaling new markets and new channels (TikTok Shop).

Daniel Arenas — Partner & Main Advisor
Daniel Arenas
Partner & Main Advisor

Ten years inside Amazon Europe, ending as Senior Category Leader for PC & Gaming. He helped build the platform's commercial mechanics.

A team of 30+ specialists behind them.
Three ways to win

Learn it, lead it, or leave it to us

One team, three possible ways to work together. Pick the one that fits where you are.

♟ Learn it
The Academy — Amazon Grand Masters School
The Academy

Master e-commerce yourself. Strategic education built from 15+ years inside P&G, Samsung and Amazon, covering both Amazon and TikTok. 200+ lessons across four pillars, live sessions, certification. A dedicated TikTok training is on the way.

Summer cohort · enrolment open. Closes 30 June 2026 · 7-day review period.
See our open courses →
♜ Lead it
Consultancy — senior strategic advisory
Consultancy

Senior advisory for brands that need a strategy now. We map your commercial blind spots across Vendor and Seller, and hand leadership the roadmap. Senior operators only, never juniors.

From €12,000
Talk to a founder →
★ Leave it to us
Growth Partnership — end-to-end Amazon operations
Growth Partnership

Hand us the channel. We invest alongside you and take a share of the operating profit we create. No retainer. Profit share. Aligned from day one.

Selective — only 3 to 4 partners active at any time.
Apply for a partnership slot →
What's actually happening right now

AI doesn't threaten Grand Masters.
It threatens everyone else.

Tactics get automated. Strategy compounds.

Already automated
What AI already does
  • Keyword research
  • Bid optimisation
  • Listing copy
  • Reporting
AI will never replace
Where Grandmasters win
  • Commercial negotiation strategy
  • Multi-market architecture
  • Reading the platform's real incentives
  • Judgment built from running the game
AI is not your enemy. It is the deadline.

The Grandmasters who move up the board now become irreplaceable.

Are you ready to move up the board? →
Built by operators

The track record behind every framework.

Two decades inside Vendor, Seller and Platform — translated into the playbooks you'll learn.

25+ years
Combined operating across Vendor, Seller and Platform (Amazon)
2
Seven-figure brands built in-house
30+
Specialists on the team behind the founders
★★★★★
"This is the most comprehensive Amazon course I've ever taken. The dual Vendor + Seller perspective is something no one else offers."
AD
Alex Dumont
Senior E-Commerce Manager
★★★★★
"Is this worth your money? No — it's 10 times worth your money. I recovered the cost in the first month after applying what I learned."
MK
Maria Kovač
Amazon Brand Manager · Consumer Goods
★★★★★
"The frameworks they teach are the exact ones used at P&G. I've been in e-commerce for 5 years and still learned things I'd never seen before."
JR
James Reyes
Head of Marketplace · Agency Owner
★★★★★
"I landed a Director-level role at a leading FMCG brand three months after completing the program. The credibility this gave me was priceless."
SL
Sophie Laurent
E-Commerce Director · FMCG
★★★★★
"The best investment I've made in my entire e-commerce career. The Vendor strategy module alone saved us €200k in co-op fees."
NB
Niklas Buschner
CEO · E-Commerce Consultancy
★★★★★
"This is the most comprehensive Amazon course I've ever taken. The dual Vendor + Seller perspective is something no one else offers."
AD
Alex Dumont
Senior E-Commerce Manager
★★★★★
"Is this worth your money? No — it's 10 times worth your money. I recovered the cost in the first month after applying what I learned."
MK
Maria Kovač
Amazon Brand Manager · Consumer Goods
★★★★★
"The frameworks they teach are the exact ones used at P&G. I've been in e-commerce for 5 years and still learned things I'd never seen before."
JR
James Reyes
Head of Marketplace · Agency Owner
★★★★★
"I landed a Director-level role at a leading FMCG brand three months after completing the program. The credibility this gave me was priceless."
SL
Sophie Laurent
E-Commerce Director · FMCG
★★★★★
"The best investment I've made in my entire e-commerce career. The Vendor strategy module alone saved us €200k in co-op fees."
NB
Niklas Buschner
CEO · E-Commerce Consultancy
★★★★★
"I went from managing one market to leading a Pan-European strategy within six months. The negotiation frameworks are absolutely elite."
TP
Thomas Pietri
Pan-EU E-Commerce Lead
★★★★★
"The community alone is worth the price. I've found my people — ambitious operators who think at the same level. Invaluable."
LR
Lena Richter
Freelance Amazon Consultant
★★★★★
"Our brand's Amazon revenue grew +62% in 90 days after we applied the content strategy module. Genuinely transformational."
CM
Carlos Martínez
Brand Director · Consumer Electronics
★★★★★
"I've done every major Amazon course out there. This is the only one that teaches at corporate level. Everything else feels like blogging tips."
AW
Anna Wójcik
E-Commerce Manager · Personal Care
★★★★★
"Pablo and the team respond personally in the community. Where else do you get that level of access to people who've actually done it at scale?"
DH
David Hofer
Senior Vendor Manager
★★★★★
"I went from managing one market to leading a Pan-European strategy within six months. The negotiation frameworks are absolutely elite."
TP
Thomas Pietri
Pan-EU E-Commerce Lead
★★★★★
"The community alone is worth the price. I've found my people — ambitious operators who think at the same level. Invaluable."
LR
Lena Richter
Freelance Amazon Consultant
★★★★★
"Our brand's Amazon revenue grew +62% in 90 days after we applied the content strategy module. Genuinely transformational."
CM
Carlos Martínez
Brand Director · Consumer Electronics
★★★★★
"I've done every major Amazon course out there. This is the only one that teaches at corporate level. Everything else feels like blogging tips."
AW
Anna Wójcik
E-Commerce Manager · Personal Care
★★★★★
"Pablo and the team respond personally in the community. Where else do you get that level of access to people who've actually done it at scale?"
DH
David Hofer
Senior Vendor Manager

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