Coming 2026 · Waitlist open

TikTok Grand Masters.Same chess. New board.

The operator's playbook for TikTok Shop. Built by the team behind Amazon Grand Masters, with the same chess-board method applied to the channel that's redrawing how e-commerce gets discovered.

✓ You're on the list.
We'll be in touch with bonus content and a faculty announcement before the public reveal. Your 20% off the launch price is locked.

✓20% off the launch price   ✓Bonus content   ✓Faculty announcement before the public reveal.

Built by Pablo Lapeña and Luca Marini. Former senior directors at P&G Europe and Samsung Middle East. The same operators behind Amazon Grand Masters.

Why TikTok Shop now · 1 of 3 · The shift

Your next customer doesn't start at Amazon. They start on their feed.

Where buying begins
The search-first internet is no longer where buying decisions begin.
77%
of Gen Z uses TikTok for product discovery.
63%
prefer TikTok to Google for product discovery.
72%
buy a product after seeing it on the platform.

The search-first internet — type a query, scroll a list — is no longer where buying decisions begin. They begin in the feed. Google still gets the validation click. TikTok gets the intent.

For brands, that means the funnel has a new top. The operators who understand how to sit at that new top — without burning money chasing influencers — own the next decade.

Sources
  • The Influence Agency · TikTok is the new Google for product discovery (2025)
  • Bluestorm Marketing · Why TikTok search is Gen Z's new Google (2025)
  • Search Engine Journal · Gen Z preference for TikTok product discovery (2025)
Why TikTok Shop now · 2 of 3 · Live shopping

$807 billion in China. The same wave is hitting the West.

China 2018 → US 2026
China live commerce · 2024
$807B

The size of the live commerce market in China last year. Bigger than the entire global luxury market.

~$485B
Douyin GMV through live and short-video commerce in 2024.
833M
Chinese internet users watch live shopping.
Already moving on TikTok Shop · operator-network confirmed
Clinique Skechers Mercedes Arla

Live commerce in China crossed $807 billion in 2024. 833 million Chinese internet users watch live shopping. Douyin alone moved ~$485 billion in GMV through live and short-video commerce last year. This isn't influencer marketing dressed up. It's retail with a camera and a real-time shopping cart.

The West is two to three years behind. TikTok Shop is the mechanism, and the global brands the operators we know already moved first — Clinique, Skechers, Mercedes, Arla — are quietly buying the early operator talent.

Live shopping is not a content format. It is a sales channel. And it is being built right now.

Sources
  • Grand View Research · China Live Commerce Market Outlook 2025–2033
  • 36Kr · Douyin E-commerce GMV in 2024
  • Statista · China live commerce market size 2024
Why TikTok Shop now · 3 of 3 · The window

If you wish you'd learned Amazon in 2015, this is your 2015.

TikTok Shop · the last 24 months
Sep 2023
US launch. TikTok Shop opens to American sellers.
2024
UK & EU expansion. European GMV begins doubling year-over-year.
2025
$64B global GMV. US crosses $15B at +68% YoY. SEA at $45.6B.
Amazon 2010–2018 · TikTok Shop 2023–2028 · Same shape
Amazon 2010–2018
TikTok Shop 2023–2028
24–36 month window

TikTok Shop launched in the US in September 2023. Two years later, it crossed $15 billion in US GMV with 68% year-over-year growth. Europe grew over 100% in 2025. Globally TikTok Shop hit $64 billion in 2025, with Southeast Asia alone at $45.6 billion.

This is the same shape Amazon had in 2014–2016. Serious enough to matter. Early enough that the operators who learn it now will build category positions before the rest of the market arrives.

The window stays open for 24 to 36 months. After that, the operators who got here first are running the categories.

Get the playbook before the window closes ↑
Sources
  • Statista · TikTok Shop GMV worldwide 2025
  • Deal Street Asia · TikTok Shop GMV 2025
  • MarketMaze · TikTok Shop Doubles Global GMV in 2025
The method

Same chess. New board.

The four-pillar method the team built inside P&G, Samsung and Amazon Europe, now applied to TikTok Shop. The board is different. The thinking is the same.

Pillar I

The Player

The TikTok Shop operator's mindset. Not the influencer's. Not the content creator's. The operator's.

Pillar II

The Board

Categories, geographies, partner status, marketplaces. The map of where TikTok Shop matters and where it doesn't.

Pillar III

The Pieces

Creators, live, ads, content, comments-as-commerce. The levers you move every week.

Pillar IV

The Game

Commercial strategy, unit economics, international scaling, the decisions that compound.

Same operators. Same playbook structure. New channel.

The faculty

Built by the operators behind Amazon Grand Masters.

And joined by a specialist TikTok Shop and live-shopping faculty member we'll announce when the contracts close.

Pablo Lapeña, Founder
Pablo Lapeña
Founder

For 15 years I was at P&G — seven of those running the Amazon Europe commercial relationship out of Geneva. Built and scaled my own brands as a seller on Amazon and TikTok. I'm bringing the operator method I built inside P&G to TikTok Shop.

Luca Marini, Founder
Luca Marini
Founder

Director of E-commerce Italy at P&G, then regional director at Samsung Middle East. Opened and scaled new markets and new channels, including TikTok Shop. I'm bringing the multi-market architecture mindset to this course.

TBA
To be announced
Specialist Faculty

A specialist with global TikTok Shop authority and partner status in the major Western markets is joining the course. Contracts are in final negotiation. Waitlist members find out the name before the public reveal.

A team of 30+ specialists behind them.

What you'll get when it launches

Built like Amazon Grand Masters. Applied to TikTok Shop.

100+ lessons across the four pillars

~7 minutes each. Self-paced. Built for operators in real jobs.

The TikTok Shop Vault

SOPs, calculators, content frameworks, live-shopping scripts, creator-acquisition templates. Tools for your daily management.

Featured

The Grand Masters Community — for operators and affiliates

The community is the strongest signal in this course. Operators running brands on TikTok Shop, plus the affiliates and creators who move product on it. The most current intelligence on TikTok Shop sits inside this group. Being on the inside is half the value of joining.

Monthly Webinars + Q&A with the faculty

Same monthly cadence as Amazon Grand Masters. Live frameworks, case breakdowns, real-time strategy questions answered.

Deep-Dive Workshops

Specialty topics. Live shopping conversion. International market entry. Creator economics. Six per year, going deep where the curriculum goes wide.

Featured

TikTok Grand Masters Certification

A real certification with real exams, tied to a real network of hiring brands. The first credible certification for TikTok Shop operators that isn't issued by TikTok itself. On your CV, this is the signal that you got here before the rest of the market.

Pricing and full curriculum disclosed at launch. Waitlist members get the announcement first, with 20% off and bonus content.

The waitlist

Be inside before the doors open.

Launch discount. Bonus content. Faculty announcement before the public. No spam — we email when there's news worth your time.

You're on the list.

Watch your inbox — we'll email you first when the launch window opens, with the faculty name, the price, and the seats.

★ Waitlist member

You'll hear from us when the launch window opens. First with the faculty name, first with the price, first with the seats.

While you wait

Four ways to start working with us today.

Enrolling now

Amazon Grand Masters

Master Amazon end-to-end. The course the same operators built inside P&G, Samsung and Amazon Europe. 200+ lessons across four pillars. Summer Cohort open at €1,795.

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Consultancy

Senior advisory for brands and executives running on Amazon or TikTok Shop today. Same operators. From €12,000 per engagement.

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Growth Partnership

We invest in your operation and take a share of the operating profit. No retainer. No agency fees. Selective: 3 to 4 active partners at any time.

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