Summer cohort · enrolment open

Anyone can teach you the moves. We teach you the game.

Virtual, self-paced training from three operators with 25+ years inside P&G, Samsung and Amazon Europe — the strategy behind categories worth hundreds of millions, in ~7-minute lessons you can do on the commute. Amazon now. TikTok next.

25+ yrs
Combined operator experience · P&G · Samsung · Amazon
3
Faculty operators, not coaches
~7 min
Average lesson length
5
Languages (English + 4 subtitle tracks)
See the courses → Meet the operators
  • ✓ 100% virtual and self-paced — a full year of access
  • ✓ ~7-minute lessons — built for people with real jobs
  • ✓ Taught by operators from P&G, Samsung and Amazon — not coaches
  • ✓ Certificate on completion
Mastering e-commerce through knowledge
♟ Why this, why now

AI is automating the tactics. It is not automating the strategy.

Across every channel — Amazon, TikTok, Shopify, retail media — the same shift is happening. Keyword research, bid management, listing copy, reporting: all commoditising fast.

What does not commoditise is judgment. Negotiation. Multi-channel and multi-market architecture. Catalogue, pricing and promotion strategy connected across markets. Reading what a platform actually rewards three moves before everyone else.

And the hardest part of all — connecting every piece in a market that won't stop moving.
That is what the Academy teaches. Not the moves. The game.

AI doesn't threaten Grand Masters.
It threatens everyone else.

See the courses →
Who's behind the Academy

No one else teaching e-commerce has played all three sides.

Vendor side

We led the Amazon strategy for the largest vendors in Europe and the Middle East. Seven consecutive years of pan-European negotiations with Amazon, at P&G and Samsung.

Seller side

We build and run our own brands. Two seven-figure brands of our own across Amazon and TikTok. Eight-figure brands run on Seller Central and FBA for other sellers.

Platform side

We spent a decade inside Amazon itself. Senior Category Leader for PC & Gaming Europe, building the platform's own commercial mechanics.

Three operators. Three sides. At the same time.
P&G now hires us to teach their global commercial teams what we built. The Academy is how we teach it to you.

The courses

One method. A course for every channel that matters.

The Academy teaches one thing — how to run a channel strategically. Each course applies that method to a specific platform. Start with the channel that moves your business now.

Enrolling now · Summer cohort

Amazon Grand Masters

The complete strategic education for Amazon — Vendor, Seller and FBA. Four pillars, 200+ lessons, live sessions with the founders.

Explore the Amazon course →
In development

TikTok Grand Masters

The same operator method, applied to TikTok Shop — the fastest-moving channel in e-commerce. Launching soon.

Join the waitlist →
Coming

More tracks on the roadmap

One method, every marketplace that matters. The channels next on the build list:

Google Ads Shopify Walmart.com JD.com
Twelve months from now

This is who you become.

Different people land on this page. Each path leads to a different version of you a year from now.

Salary trajectory — from operator to grand master
If you're early-career

You're the person on your team who actually understands e-commerce.

Your boss asks you what to do. The juniors who got there first don't have what you have — real operating frameworks, real strategy, the receipts to back them.

If you're senior in your career

When the CEO asks "who owns our e-commerce strategy?", the answer is your name.

You're not the one being briefed by juniors anymore. You're future-proof, AI-fluent, and the senior operator who saw it coming first.

If you lead a brand

Your board finally sees the e-commerce growth number that's been hiding from them.

Your team has the framework, the senior advisory and the operating playbook. You stop being the executive who missed it.

If you own a brand

Your online channels run on real strategy — and you never had to become the expert yourself.

You spend your time on the brand, the product and the customer. Not the platform.

Find your track →
How it works

Format & access.

We've been there. Built for operators who don't have full days to spare.

Curriculum
Structured and bite-sized
Pillar → Section → Lesson. Every lesson a short ~7-minute video, designed to fit between meetings, on the metro, on a Sunday.
Pacing
Self-paced
Watch when you can, re-watch when you need to. One full year of access per course. No rushed deadlines, no expiring lessons.
Device
Mobile & desktop
Web platform optimised for both. Laptop, phone, tablet. No app to install — sign in from anywhere.
文 A
Language
English + 4 subtitle tracks
Taught in English. Subtitles in Spanish, French, German and Italian. Built for a pan-European and global English-speaking audience.
Assessment
Certification
Each pillar includes evaluations and exams. Pass, and you receive an E-commerce Grand Masters certificate on completion.
Live
Virtual sessions
Live sessions with the founders during each cohort. Recorded if you miss them — built around how operators actually work.
The faculty

Taught by the operators who were in the room.

Not academics. Not agency founders who scaled one brand and built a course. Three operators who have sat on all three sides of the table.

Pablo Lapeña — Founder
Founder
Pablo Lapeña
The corporate strategist · Vendor side

15 years at P&G leading the Amazon Europe commercial relationship. Seven consecutive years leading pan-European Vendor negotiations. Built and scaled his own brands as a seller to seven–eight figures on Amazon and TikTok.

Luca Marini — Founder
Founder
Luca Marini
The global systems architect · Vendor side

Director of E-commerce Italy at P&G, then e-commerce lead at Samsung Middle East. Global experience across Europe, the Middle East and Africa, specialised in opening and scaling new markets and new channels, including TikTok Shop.

Daniel Arenas — Partner & Main Advisor
Partner & Main Advisor
Daniel Arenas
The Amazon insider · Platform side

Ten years inside Amazon Europe, ending as Senior Category Leader for PC & Gaming. He helped build the platform's own commercial mechanics.

A team of 30+ specialists behind them.
More than a course

You don't just get the training. You join the network.

We're with you after the lessons end — in the business decisions you face every week. The network is as valuable as the curriculum.

Direct access & mentorship
Get expert answers to your real roadblocks and strategic guidance on your specific cases — directly from Pablo, Luca and the team.
Peer mastermind
A curated group of high-calibre professionals who take e-commerce as seriously as you do. Your cohort becomes your competitive edge.
Career opportunities
Every week, brands and operators ask us to recommend people to run their businesses on Amazon and TikTok. Finish the Academy, stand out in your cohort, and the next name we put forward could be yours.
Community / Session Photo
Pablo
Luca
Career outcomes

A high-level, well-paid professional career in global e-commerce.

Three steps. Three salary bands. Europe and the US, side by side.

Salary progression — three professional tiers in e-commerce
1
Moving into e-commerce
EUR€40 – 55K
USD$55 – 75K

Target salary once you can operate a channel, not just assist. A 20–30% jump from a non-specialised role is typical for early-career professionals moving into e-commerce.

2
Senior e-commerce operator
EUR€70 – 100K
USD$100 – 150K

The range for operators who own strategy, not tasks — once AI and e-commerce fluency become the real differentiator. A ~20% promotion jump is typical at this step.

3
Head of e-commerce / Director
EUR€100 – 150K
USD$170 – 250K

Where the operators who run the whole channel sit. Across Europe and the US, directors clear €100K / $170K — and well beyond.

Sources: 3Search — 2025 Marketplace & E-commerce Salary Guide (UK/EU, 1,300+ responses); Cranberry Panda — eCommerce Management Salary Benchmarks 2025; Glassdoor (US, UK, Germany); ERI SalaryExpert. Bands are conservative European and US baselines; pay varies by country, company size, role and sector. Data researched May 2026.
Start your path →
Honest fit · Read before enrolling

Who the Academy is for.

We're selective on admissions because we want students who fit — and who succeed.

✓ This is for you

If you're here to build a career, not chase a quick win.

  • You're early in your career. You have the theory — you need the operator skills employers actually hire for.
  • You're moving into digital commerce. From sales, marketing or retail — by choice or by pressure.
  • You manage a team or sit in management. The next boardroom conversation about e-commerce is coming.
  • You run a brand. You want corporate-level rigour. Not tactics, not hacks, not YouTube-tier content.
— This is not for you

If you're looking for a side hustle or a 30-day result.

  • You want a quick win or passive income. Mastery is a process. We won't pretend otherwise.
  • You want tactics over strategy. If a 10-minute YouTube trick beats learning the system that makes the trick obvious — wrong programme.
  • No commercial background yet. We assume you've studied or worked in business, sales, marketing, retail or operations.
  • You want a guaranteed income or job outcome. We don't promise those — and the educators who do are the ones to watch out for.

If the left column is you, welcome. If the right column is closer, we'll happily point you somewhere better suited to where you are now.

If the left column is you, welcome. Right column closer? We'll point you somewhere better.

Pricing & access

Pay once. A full year of your course — and the community from day one.

Enrol in a course and you get a full year of access to everything inside it: every lesson, every update, every live cohort session — for the channel you chose, Amazon or TikTok. Community access starts the day you enrol.

Course access
1 full year
Every lesson, every update, every live cohort session — for the channel you enrolled in.
Community access
From day one
Mentorship, peer cohort, career opportunities — open the moment you enrol.
Payment options
  • ✓ Pay in full
  • ✓ Split with Klarna — interest-free instalments
  • ✓ 2 full scholarships reserved every cohort
Apply for a scholarship →
The honest answers

"But what about…"

Objection · 01
I don't have time.

Neither did the students who finished it. Every lesson is 5–15 minutes — built for operators in real jobs.

Most study in 20–30 minute blocks: before work, on a commute, one evening a week. You have a full year of access. There is no race.

Objection · 02
I already know my channel.

Probably from one side of the table — Seller, Vendor, or Agency. The Academy is built from three sides at once: P&G and Samsung Vendor strategy, and a decade inside Amazon Europe itself.

The gap between what brands think a platform wants and what it actually rewards is the part you haven't seen yet.

Objection · 03
AI will figure this out for me.

AI will handle the tactics — listing copy, keyword research, basic optimisation.

It will not handle strategic judgment: which battles to pick, how to read a category, when a relationship is worth fighting for. The operators who matter in three years are the ones who direct AI, not race it.

Objection · 04
Is this just another guru course?

Fair question — there are a lot of them. The difference is who's teaching. Pablo, Luca and Daniel are operators, not influencers: P&G, Samsung, a decade inside Amazon Europe, nine-figure category deals on both sides of the table.

And they're sellers — they've built their own brands to seven figures and run eight-figure brands for other sellers. They teach what they still do every day.

Make it work for you

Cost shouldn't decide who gets to learn this.

Recommended
Get your boss to pay for it.

One well-executed decision after this training can save your company far more than the course costs. We give you the deck and the business case to put in front of your boss.

    Download the sponsor deck →
    Spread the cost.

    Klarna instalments at checkout — split the price with zero interest and zero hidden fees.

    • ✓ 2 instalments, or
    • ✓ 4 instalments
    See instalment options →
    Merit scholarship.

    Two scholarships every cohort, awarded on the merit of your application — not your credentials. For people with the drive and the reason to be here, where the price is the obstacle.

    • ✓ Short application — a few honest questions
    • ✓ Decision within 30 days — no rush
    • ✓ Full access if awarded — same programme, same faculty
    Apply for a scholarship →
    Student results

    What our students are saying.

    From brand managers to agency owners — here's how E-Commerce Grand Masters changed their careers.

    25+ yrs
    Combined operating across
    Vendor · Seller · Platform (Amazon)
    2
    Seven-figure brands
    built in-house
    30+
    Specialists on the team
    ★★★★★
    "This is the most comprehensive Amazon course I've ever taken. The dual Vendor + Seller perspective is something no one else offers."
    AD
    Alex Dumont
    Senior E-Commerce Manager
    ★★★★★
    "Is this worth your money? No — it's 10 times worth your money. I recovered the cost in the first month after applying what I learned."
    MK
    Maria Kovač
    Amazon Brand Manager · Consumer Goods
    ★★★★★
    "The frameworks they teach are the exact ones used at P&G. I've been in e-commerce for 5 years and still learned things I'd never seen before."
    JR
    James Reyes
    Head of Marketplace · Agency Owner
    ★★★★★
    "I landed a Director-level role at a leading FMCG brand three months after completing the program. The credibility this gave me was priceless."
    SL
    Sophie Laurent
    E-Commerce Director · FMCG
    ★★★★★
    "The best investment I've made in my entire e-commerce career. The Vendor strategy module alone saved us €200k in co-op fees."
    NB
    Niklas Buschner
    CEO · E-Commerce Consultancy
    ★★★★★
    "This is the most comprehensive Amazon course I've ever taken. The dual Vendor + Seller perspective is something no one else offers."
    AD
    Alex Dumont
    Senior E-Commerce Manager
    ★★★★★
    "Is this worth your money? No — it's 10 times worth your money. I recovered the cost in the first month after applying what I learned."
    MK
    Maria Kovač
    Amazon Brand Manager · Consumer Goods
    ★★★★★
    "The frameworks they teach are the exact ones used at P&G. I've been in e-commerce for 5 years and still learned things I'd never seen before."
    JR
    James Reyes
    Head of Marketplace · Agency Owner
    ★★★★★
    "I landed a Director-level role at a leading FMCG brand three months after completing the program. The credibility this gave me was priceless."
    SL
    Sophie Laurent
    E-Commerce Director · FMCG
    ★★★★★
    "The best investment I've made in my entire e-commerce career. The Vendor strategy module alone saved us €200k in co-op fees."
    NB
    Niklas Buschner
    CEO · E-Commerce Consultancy
    ★★★★★
    "I went from managing one market to leading a Pan-European strategy within six months. The negotiation frameworks are absolutely elite."
    TP
    Thomas Pietri
    Pan-EU E-Commerce Lead
    ★★★★★
    "The community alone is worth the price. I've found my people — ambitious operators who think at the same level. Invaluable."
    LR
    Lena Richter
    Freelance Amazon Consultant
    ★★★★★
    "Our brand's Amazon revenue grew +62% in 90 days after we applied the content strategy module. Genuinely transformational."
    CM
    Carlos Martínez
    Brand Director · Consumer Electronics
    ★★★★★
    "I've done every major Amazon course out there. This is the only one that teaches at corporate level. Everything else feels like blogging tips."
    AW
    Anna Wójcik
    E-Commerce Manager · Personal Care
    ★★★★★
    "Pablo and the team respond personally in the community. Where else do you get that level of access to people who've actually done it at scale?"
    DH
    David Hofer
    Senior Vendor Manager
    ★★★★★
    "I went from managing one market to leading a Pan-European strategy within six months. The negotiation frameworks are absolutely elite."
    TP
    Thomas Pietri
    Pan-EU E-Commerce Lead
    ★★★★★
    "The community alone is worth the price. I've found my people — ambitious operators who think at the same level. Invaluable."
    LR
    Lena Richter
    Freelance Amazon Consultant
    ★★★★★
    "Our brand's Amazon revenue grew +62% in 90 days after we applied the content strategy module. Genuinely transformational."
    CM
    Carlos Martínez
    Brand Director · Consumer Electronics
    ★★★★★
    "I've done every major Amazon course out there. This is the only one that teaches at corporate level. Everything else feels like blogging tips."
    AW
    Anna Wójcik
    E-Commerce Manager · Personal Care
    ★★★★★
    "Pablo and the team respond personally in the community. Where else do you get that level of access to people who've actually done it at scale?"
    DH
    David Hofer
    Senior Vendor Manager
    Frequently asked

    Honest answers to the questions worth asking.

    How much does it cost? Are there instalments?
    Pricing is per course — see each course page for the exact rate. Every course can be split into 2 or 4 interest-free Klarna instalments.
    What's the refund policy?
    A 7-day money-back guarantee. If you don't see the value in the first week, we talk. No forms, no red tape.
    How long does a course take?
    Around 30 hours of content per track, in 5–15 minute lessons. Self-paced, with one full year of access.
    Can I do this while working full-time?
    It's built for exactly that — short lessons, self-paced, no deadlines.
    What language is it in?
    Taught in English, with subtitles in Spanish, French, German and Italian.
    Is there a certificate?
    Yes — an E-commerce Grand Masters certificate on completion of a course, after passing each pillar's evaluation.
    When does the next cohort start?
    The Summer Cohort is enrolling now and closes 30 June 2026.
    Can my employer pay for it?
    Yes — invoiced sponsorship is welcome, and we provide a sponsor deck to help you make the case.
    What's the difference between the Academy, Consultancy and Growth Partnership?
    The Academy is for learning it yourself. Consultancy is senior advisory for your team. Growth Partnership is us running the channel with you. Same operators, three levels of engagement.
    A note from the founders
    We built this for the operators who'd actually use it.

    For two decades we sat in the boardrooms of P&G, Samsung and Amazon Europe — negotiating large-scale deals and running categories worth hundreds of millions a year. We saw the same thing the whole time: the gap between the tricks sold online and the strategy used inside global companies is enormous. The real playbooks stayed behind corporate doors.

    The Academy is us opening those doors.

    — Pablo, Luca & Daniel
    E-commerce Grand Masters

    The board is set. It's your move.

    See the Amazon course → See the TikTok course →
    🔒 7-day money-back guarantee — no forms, no red tape.