Growth Partnership — E-commerce Grand Masters

Growth Partnership · Maximum 3–4 active partnerships

We do not charge a retainer.

We are so certain we will deliver results that we do not charge a retainer. We invest alongside you, working on your brands. We take a share of the operating profit. Nothing else. No monthly fees, no agency retainer. Just aligned incentives from day one. This is the most powerful commercial position in the market.

Revenue share on operating profit Zero retainer Selective by design

Present your case

We don't take pitches we haven't qualified. Tell us who you are and what you've built. We'll read every word.

VSL · Coming soon

A short note from Pablo & Luca — how the partnership actually works.

Growth Partnership — Section 2 · E-commerce Grand Masters

What we run

Customer service to commercial strategy. The whole operation.

Most agencies specialise in a slice. PPC, or creative, or category management. You end up coordinating four vendors who don't speak to each other, and the senior judgment lives with you. A Growth Partnership flips that: one team, one account, one P&L — run end-to-end by people who've done this before.

01

Commercial strategy

Category positioning, pricing strategy, expansion, Vendor negotiations. The decisions that set the ceiling.

02

Advertising (PPC + DSP)

Full-funnel Amazon Ads — Sponsored Products, Brands, Display, DSP where relevant. Bid, keyword, and audience management tied to the commercial plan, not to vanity ACOS targets.

03

Creative

Main images, A+ content, Brand Stores, video. Iterated against performance data — not designed once and left to decay.

04

Operations

Inventory planning, FBA flow, case management, compliance. The unglamorous work that quietly decides whether the commercial strategy actually lands.

05

Customer experience

Messages, reviews, refunds, voice-of-customer feedback loops. Because reputation is the asset most agencies don't manage. We do.

Want this run for you?

Book a scoping call. We'll map the operation and tell you honestly if a partnership fits.

Book a scoping call

Growth Partnership — Section 3 · E-commerce Grand Masters

How the partnership works

Aligned. Embedded. Accountable.

Aligned

Our revenue is tied to yours. We don't charge a retainer. We invest the first months working on your brand, then take a share of the operating profit we generate. If the account grows, we grow. If it doesn't, we don't. A partnership, by design.

Embedded

We don't sit at arm's length. Weekly working sessions with your team. A monthly strategic review with a founder at the table. Full visibility into the dashboards, the decisions, the roadmap. We work as if we were your in-house Amazon division — because in every practical sense, we are.

Accountable

We own the outcome, not just the output. The growth trajectory, the creative quality, the customer experience, the operational discipline. All of it sits on our side of the ledger. When something's broken, you don't brief us on it — we've already seen it and we're already on it.

Want a partnership shaped like this?

Book a scoping call. We'll understand the business, map the scope, and tell you honestly if we're the right fit.

Book a scoping call

Growth Partnership — Section 4 · E-commerce Grand Masters

Who this is for

Who we partner with. Who we don't.

This is the right fit if:

You're a founder or CEO of an established brand on a path to €3M+ in Amazon revenue (current or by year-end — any marketplace: EU, US, JP, or global). You want to stop coordinating three agencies, a freelance designer, and an in-house analyst who keeps getting pulled onto other priorities. of an established brand on a path to €3M+ in Amazon revenue. You're done coordinating three agencies plus a freelance designer plus an analyst who keeps getting pulled away.

You're a commercial or operational leader at an established brand, and the in-house Amazon team has hit the ceiling of what it can do alone. You need senior strategic judgment and operational capacity, and you want them from the same team. You're a commercial or operational leader at an established brand. Your in-house Amazon team has hit its ceiling. You need senior strategy and execution from the same team.

You're willing to share real P&L data under NDA. Our share is on operating profit — without transparent financials, fair revenue share isn't possible. We bring the team, the strategy, and the execution; you bring transparency on what we're working with. Our share is on operating profit. Without transparent financials, fair revenue share isn't possible.

This isn't the right fit if:

You're below €1M in Amazon revenue, or launching your first product. Below €1M, or launching first product.

The Academy is built for that Academy

You want senior input, but you plan to stay in the driver's seat. Want senior input, you stay in the driver's seat.

Consultancy keeps you leading Consultancy

You're looking for a one-off audit or a specialist slice of work. Need a one-off audit or specialist slice.

Consultancy is the better fit Consultancy

Think this is you?

We have capacity for 2 new partnerships. Start with a scoping call — we'll understand the business, map the scope, and tell you honestly if it's the right fit.

Book a scoping call

Growth Partnership — Section 5 · E-commerce Grand Masters

Who runs the work

Three operators who've lived inside, across, and on Amazon.

Three operators with three vantage points on the same platform. They've negotiated with Amazon from the brand side, built its strategies from the inside, and scaled their own 7-figure businesses — at the same time.

Inside Amazon

Senior Category Leadership in Europe. Managing Pan-European categories from within the platform — the rarest perspective available.

Across the table

15+ years leading Amazon Europe commercial strategy at P&G. Annual Vendor negotiations across 10 countries. Executive experience at Samsung.

Sellers on Amazon

Multiple 7-figure brands built from scratch — Europe, North America, post-corporate.

Pablo Lapeña

The Strategist

Co-Founder

Vendor Side · P&G Europe

Luca Marini

The Architect

Co-Founder

Vendor Side · P&G · Samsung

Daniel Arenas

The Insider

Partner & Main Advisor

Platform Side · Senior Category Leader, Amazon Europe

The working team

The bench underneath the founders. Senior at every layer — built from operators who've been doing this for years.

Category specialists who've managed Pan-European catalogues.
PPC operators who've scaled 7- and 8-figure ad budgets.
Creative leads who've built brand stores and A+ libraries for FMCG portfolios.
Analysts who can read a search-term report and tell you what's actually happening underneath the numbers.

The team's experience gives the partnership depth. The playbook isn't something we're building on your account — it's something we're applying to your account.

Want to talk to one of them?

Book a 30-minute scoping call. We'll know quickly if we're the right fit.

Book a scoping call
Or meet the founders

Growth Partnership — Section 5 · E-commerce Grand Masters

Who runs the work

Three operators who've lived inside, across, and on Amazon.

Three operators with three vantage points on the same platform. They've negotiated with Amazon from the brand side, built its strategies from the inside, and scaled their own 7-figure businesses — at the same time.