Free · Hidden Search Terms cheat sheet
The backend field most sellers never touch, filled right.
A free cheat sheet for the one backend field that decides whether Amazon can find you. Built for Amazon sellers and brand teams. Fix it on one listing in five minutes.
Thank you!
You have successfully joined our subscriber list.
Built inside Amazon · Trained at these global brands · Still operating 8-figure brands today




















See the field that gets you found
Amazon reads a field your buyers never see, and most sellers leave it half empty.
1The retrieval gate
›
2The five rules
›
3The content menu
›
4The translations playThe biggest lever
›
5The clean field
›
6The 5-minute audit
Most sellers pour everything into the title and leave the one backend field the A9 engine reads for retrieval half empty, or fill it with words that get ignored. The cheat sheet shows you exactly what goes in and what to cut.
What's inside
A one-page cheat sheet for the field that gets you found.
- ✓See why the backend Search Terms field carries more weight with Amazon's A9 than the words shoppers actually read.
- ✓Get the five hard rules for filling it, so every character you add actually counts.
- ✓Work through the four-part content menu most sellers never think to add.
- ✓Unlock the translation play that reaches the 44.9M US shoppers who search in Spanish.
- ✓Run the five-minute audit on one listing, with the exact things to measure afterwards.
A one-page cheat sheet. One listing, five minutes, no paid tools.
See exactly what goes in the field, and what to cut.
Get the cheat sheetFree. In your inbox in minutes.
Ways to work with us
One mission. Four ways to win.
Academy
Master the game yourself. Operator-led Amazon training.
Learn it ›
Consultancy
Senior guidance while you stay in the driver's seat.
Lead it ›
Growth Partnership
Hand us the wheel. We run Amazon on aligned incentives.
Leave it to us ›
Hire Operators
Hire certified Amazon operators who know the game.
Hire them ›

Operator-led training and consultancy for e-commerce brands. Built by Pablo Lapeña, Luca Marini and Daniel Arenas — operators, not coaches.
The Operator Letter
One practical e-commerce idea every Tuesday. No hype.
Thank you!
© 2026 E-Commerce Grand Masters S.L. · All rights reserved.
Privacy Policy · Terms & Conditions · Cookie Policy
