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Turn a one-day deal into a lift that compounds.

Most events give you a spike that fades within a week. This playbook shows you how to raise the baseline and hold the rank you paid for on your next event. Free, and yours right now.

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The band-and-unwind playbook

Four moves turn a one-day deal into a lift that lasts.

1The ASIN band

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2The deal-surface map

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3The price-unwind ladderWhere lifts die

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4The loyalty flywheel

The deal ends, the price snaps back, and the rank you paid for unwinds in days. The spike was never the problem. The unwind was missing. The playbook shows you how to plan it before the deal goes live.

“The sellers who win a peak event are not the ones with the deepest discount. They are the ones who plan the unwind before the deal ever goes live.” Pablo Lapeña & Luca Marini · E-Commerce Grand Masters

Make your next event compound.

Download the playbook ↓

Free PDF. No email needed.

Next step, also free Read it and want a second pair of eyes? Send us one ASIN. A person checks it and writes you a report. Free, within 48 hours. Get my free report →

“The sellers who win a peak event are not the ones with the deepest discount. They are the ones who plan the unwind before the deal ever goes live.” Pablo Lapeña & Luca Marini · E-Commerce Grand Masters

Make your next event compound.

Download the playbook ↓

Free PDF. No email needed.

Next step, also free Read it and want a second pair of eyes? Send us one ASIN. A person checks it and writes you a report. Free, within 48 hours. Get my free report →

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