Free Playbook · Amazon Grand Masters

Turn a one-day deal spike into a lift that compounds after the event ends.

Most events give you a spike that fades within a week. This playbook shows you how to raise the baseline and hold the rank you paid for, on your next event.

Built by operators, not marketers. 25+ years across P&G, Samsung and Amazon.

Built inside Amazon · Trained at these global brands · Still operating 8-figure brands today

The band-and-unwind playbook

Four moves turn a one-day deal into a lift that lasts.

1The ASIN band

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2The deal-surface map

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3The price-unwind ladderWhere lifts die

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4The loyalty flywheel

The deal ends, the price snaps back, and the rank you paid for unwinds in days. The spike was never the problem. The unwind was missing. The playbook shows you how to plan it before the deal goes live.

What's inside

An 8-page playbook you run on your next event, not theory.

✓Name your Hero, Loyalty and Tactical ASINs so one deal lifts the whole family, not a single SKU.
✓See where each promo actually shows up, so your deal reaches the shopper instead of hiding.
✓Hold the rank you paid for with a step-down that sidesteps the post-deal conversion crash.
✓Turn one-time deal buyers into repeat revenue that keeps compounding after the event.
✓Follow one real band through a full event, start to finish, so you can copy the moves.

8 pages. One worked example. Ready for your next event.